We use Adjust performance and analysis technology in our app. It allows us to track anonymously track and analyse which marketing channels or sources are working the best. We’re particularly interested in how well those channels direct users to download the app and how, once the app has been downloaded, the app is being used.
We use Google Analytics and our own in-house tools to monitor how our app is performing. Understanding things like the number of users we have and how long it takes to complete critical activities (adding a passport, completing a liveness test, sharing information with a company or another user or deleting an account, for example) is important for both us and the user.
The analytics tools we use only gather aggregated and anonymised data. We do not and cannot identify individual users or their behaviour. Equally, we never sell on or transfer any data to their parties.