Your Yoti is free to download and create, and information sharing is free for individuals.
(We don't think you should have to pay to prove your own identity.)
We make money by charging some businesses a small fee to check the identity of their customers and employees.
We will not sell your information to third parties for marketing or any other purpose. In fact, once your account is verified, we have no access to your information anyway. It is your information, and only you should choose who it is shared with.
If you are a business, interested in using Yoti, you can check our prices here.